Population Services International (PSI) is a global nonprofit organization committed to improving the health and well-being of people in developing countries. With a focus on addressing critical health challenges such as malaria, HIV/AIDS, family planning, and maternal health, PSI works in over 30 countries to promote healthier behaviors and expand access to affordable healthcare products and services. Through a combination of innovative social marketing, advocacy, and partnerships with governments, NGOs, and private sector stakeholders, PSI strives to create sustainable and scalable solutions that improve health outcomes. By leveraging data, technology, and local expertise, PSI empowers communities and individuals to make informed choices about their health, ultimately driving lasting social and health impacts worldwide.